The Journal
Stories. Strategy. Soul.
Reflections from the front porch, practical marketing insights, and thoughtful conversations about business, creativity, AI, and life.
Welcome to the Journal
Pull up a chair, pour a cup of coffee, and stay awhile.
Here you'll find reflections from East Texas, thoughtful conversations about marketing, AI, storytelling, and the everyday moments that remind us why authentic connection still matters.
I hope you leave with an idea, a little encouragement, and maybe even a new question to explore.
~ Suzi 🤎
Marketing to Beat the Heat
Is your marketing feeling like it's melting from the heat of summer? Discover gentle strategies to protect your customer foundation, trim what drains you, and stay cool while quietly preparing for fall. Porch wisdom for small business owners.
The Next Chapter Begins on the Front Porch
As America celebrates her 250th birthday, a quiet moment on the front porch reminds us that the best stories — and businesses — are built one ordinary day at a time. Reflections on small business, marketing, and what truly lasts.
Honor the People, Not Just the Pipeline: Reclaiming Real Connection this Summer
This Memorial Day, while others push sales, I’m remembering the power of real connection. Your business doesn’t need to be louder; it needs to be more human. Reclaiming real connection might be the best marketing move you make.
National I Am In Control Day: Take the Reins on Your Small Business Marketing
Marketing feeling like herding wild horses in a Texas thunderstorm?
March 30 is National I Am In Control Day, time to grab the reins.
You’re the one in charge, not the algorithm or the trends.
Here’s your salty permission slip to run your business your way this spring.
Goodbye Mr. Lincoln: 2026 Goes Penny-Less
The U.S. penny is officially retired in 2026—no more new Lincoln cents minted. Explore nostalgic wheat backs, flattened souvenirs, and how this change declutters your marketing: simplify pricing, flatten chaos, and save energy. What's your favorite penny memory?
Winter Solstice 2025 Reflections: 3 Simple Marketing Tips to Illuminate Your Small Business in 2026
As the winter solstice marks the return of light, discover 3 heartfelt small business marketing tips to recharge and plan for 2026.
