The Journal
Stories. Strategy. Soul.
Reflections from the front porch, practical marketing insights, and thoughtful conversations about business, creativity, AI, and life.
Welcome to the Journal
Pull up a chair, pour a cup of coffee, and stay awhile.
Here you'll find reflections from East Texas, thoughtful conversations about marketing, AI, storytelling, and the everyday moments that remind us why authentic connection still matters.
I hope you leave with an idea, a little encouragement, and maybe even a new question to explore.
~ Suzi 🤎
The Spark She Gave Me: Creativity, Art, and AI
A personal reflection on the creative spark my mother gave me, and how traditional artistry, photography, and AI can each help bring an idea to life.
Beat the Algorithm with Marketing That Grows Roots
Marketing doesn't have to be louder to be more effective.
Learn how authentic storytelling helps small businesses create meaningful connections, build trust, and grow without burnout.
Honor the People, Not Just the Pipeline: Reclaiming Real Connection this Summer
This Memorial Day, while others push sales, I’m remembering the power of real connection. Your business doesn’t need to be louder; it needs to be more human. Reclaiming real connection might be the best marketing move you make.
The Invisible Weight of Doing it All: Destress Your Small Business Marketing
Feeling the invisible weight of doing it all? After my heart attack and recovery, I realized my marketing needed quiet repairs too.
In this post I share simple audits to help you stop hiding, feel seen by the right people, and create a brand that supports your life instead of draining it. Plus, a simple checklist to get started.
The Marketing ‘Rules’ I’m Happily Breaking in 2026 (and You Should Too)
Ditch the exhausting marketing “rules” in 2026. Discover the 3 rules I’m happily breaking with my small-business clients — and the permission slip that lets you finally stop posting if it’s stealing your joy.
Thanksgiving Marketing: Automate & Win Family Time This Fall
Automate Thanksgiving marketing: schedule emails, launch #SayingThanks User Generated Content (UGC), host virtual Friendsgiving. Save family time & build loyalty. Recharge & Refresh. #SaltyLogic
Fall 2025 Marketing: Cozy Vibes, Clever Tech, & Avoiding the Pumpkin Spice Overload
Discover a refreshing fall marketing shift in 2025 with AI-powered personalization, engaging short-form video contests, and cozy community events. Dive into some Fall Marketing Magic and elevate your seasonal campaigns today!
Paws & Partnerships: Unleash Sales with Compassionate Collabs
Struggling to stand out this summer? Unleash your sales potential with dog rescue partnerships! Ready to make your mark? Dive into this guide for simple strategies to team up with rescues, harness influencer power, and turn compassion into profit. Start today and watch your community rally!
A Cautionary Tale in Storytelling
When Hollywood fumbles horse care, reality checks in!
As storytellers, how do we balance creativity with accuracy?
